こういうのも参考になるかな。
ソニーとその他メーカーの比較

■有機EL
SONY A90K vs LG C2
https://www.rtings.com/tv/tools/compare/sony-a90k-oled-vs-lg-c2-oled/31218/31229
SONY A80K vs LG B2
https://www.rtings.com/tv/tools/compare/sony-a80k-oled-vs-lg-b2-oled/31219/31240

■液晶
SONY X95K vs Hisense U8H
https://www.rtings.com/tv/tools/compare/sony-x95k-vs-hisense-u8h/31220/31242
SONY X90K vs TCL 6Series
https://www.rtings.com/tv/tools/compare/sony-x90k-vs-tcl-6-series-r655-2022-qled/31221/34813

全ての比較でソニーはLG、Hisense、TCLに完敗